Other artists in the genre who achieved significant influence in 2018 include Kendrick Lamar, Childish Gambino, Cardi B, Travis Scott and Post Malone, many of whom released songs that year which garnered hundreds of millions of audio streams. dollars, and second in the ranking was Jay-Z and Beyoncé with 166.4 million dollars in revenue, artists whose music is also strongly aligned with the rap and hip-hop genre. Drake came tenth in the list of most successful music tours in North America, with revenue from his live concerts amounting to 79 million U.S.

Singer Drake arguably influenced sales within the genre that year, with ‘Scorpion’ topping the list of best-selling albums in the United States based on total streams and ‘Scary Hours’ also making the top ten. The hit genre of 2018 was hip-hop and rap, a music style notorious for its tendency to divide listeners. Pop songs tend to be easy to listen to and remember, usually feature simple, snappy lyrics to avoid polarizing listeners, making pop overall less divisive than other genres because it is designed to generate mass appeal.Ĭonversely, religious music by its very nature is a niche genre in that it encompasses, describes or advocates certain beliefs, giving it the equal ability to alienate some listeners while appealing enormously to others, depending on their religious stance. The catchiness and familiarity of pop music is appealing to a wide range of music fans.

Whilst music is a highly subjective medium in terms of the listener’s taste and preferences, the top genres in terms of consumption tend not to fluctuate heavily. Why are some genres more popular than others? Other highly popular genres included pop and rock music, whereas just 1.1 percent of all music sold in the U.S. In 2018, hip-hop and rap music accounted for 21.7 percent of total music consumption in the United States, more than double the percentage of R&B music sales.

Best rap instrumentals 2014